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Donon Regan
Celebrating Our 37th Year
Donon Regan
Educational Marketing Strategies in
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OUR BUSINESS MODEL

Donon Regan Will

  • Qualify estate planning attorneys, professional speakers, wealth managers, financial planners, medical professionals, and other informative educators who possess the ability to professionally speak and educate the public with a genuine life-enhancing message.

  • Qualify speaker/educators who can successfully represent and support high-end corporate sponsorship.

  • Qualify speaker/educators who are willing to exhibit a positive proactive marketing approach and support their benefactors.

  • Provide quality corporate sponsors to cover all event and marketing costs for our speakers/educators.

  • Provide hundreds of qualified prospective clients as seminar attendees, who are specifically targeted for both the speaker/educator and their corporate sponsors.

  • Provide a customized educational event directed toward any professional group or the affluent general public.

  • Provide the organizational seminar production skills necessary to secure a unique venue, format, dates, seminar marketing materials, seminar marketing direction, corporate partnership development, corporate partner marketing package, corporate partner sales, branding and image consulting, and directional duties on seminar day.

  • Provide the training necessary for an individual within the law firm, financial company, medical practice, non-profit organization, or professional speaking company, to generate four large corporate sponsored events per year, every year.

  • Provide this service in a low-maintenance format with only a minimum investment of initial hard costs that are repaid.

  • Provide the opportunity to film the event and develop product through the underwriting of corporate sponsorship participation.

The Feature/Benefits of Producing Corporate Sponsored Events

  • Corporate sponsor revenue pays all event hard costs: meeting room/facility, catering, AV, filming, and marketing expenses.

  • Corporate sponsors invite their client entire list and and market their sphere of influence.

  • Corporate sponsors advertise the event on their website, e-blast, and all social media.

  • Corporate sponsors provide outstanding door prizes to insure list of attendees with their contact information and buying profile.

  • Corporate sponsors provide the best catering that is tailored to each event.

  • Corporate sponsorship logos appear on all your website and marketing media elevating your business perception with the public and competitors.

  • Corporate sponsors are required to guarantee a significant number of attendees to attend from their company, client list, family/friends (if appropriate).

  • Corporate sponsorship and their financial support gives the perception that the speaker/event is an authority on the subject matter.

  • Corporate sponsorship advertising and marketing efforts creates a complete sales team that successfully puts hundreds of qualified attendees in their seats.

  • Corporate sponsors are required to be in the room during the event if applicable. Most of the time speakers have the opportunity to educate the audience and the corporate sponsor as well.

  • Corporate sponsorship revenue brings advertising cost to a minimum while at the same time the speaker is able to educate and close hundreds of more qualified people.

The Training Keys to the Power of Corporate Sponsorship

Having corporate sponsors is a real financial blessing for most companies and professionals that have speaking and educational skills. The primary keys to obtaining corporate sponsorship participation and financial support are:

  • Key: Direct Sales Experience. I have been on well over 10,000 in-person sales presentations to every level of business executive over the past 30 years. Obtaining corporate sponsors is a sales job and you need to be fantastic. Closing prospective quality corporate sponsors isn't accomplished by sending an email or putting your sponsor package online. The number one key to generating quality corporate sponsorship is having the great attitude, experienced sales training, and front line experience. This is the backbone of our Power of Corporate Sponsorship training and consulting.

  • Key: Major Advertising/Marketing knowledge with experience.

  • Key: Knowing how to find and expertly qualify the right corporate sponsor.

  • Key: Knowing a great verbal sales presentation, (phone, email, and in-person) that is targeted to the industry of the prospective corporate sponsor.

  • Key: Having strong sales presentation materials: introduction/event theme, sponsorship levels/feature/benefits, bio, and corporate sponsorship agreement in hard copy and online.

  • Key: Knowing how to negotiate meeting facilities, catering, and other hard cost requirements.

  • Key: Knowing how to barter and who to barter with for corporate sponsorship and marketing.

  • Key: Knowing how the local/national economy, location, timing, subject matter, and conflicts of interest, relates to the availability of corporate sponsors and an accurate count of qualified attendees.

  • Key: Knowing how to calculate the cost of corporate sponsorships.

  • Key: Knowing how to financially create a corporate sponsored educational event for profit.

 

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